The cultural impact of Bad Bunny’s Super Bowl halftime show

The Puerto Rican icon had the likes of Ricky Martin, Cardi B, Jessica Alba, Karol G onstage for his electric halftime show.
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Lady Gaga and Ricky Martin CHRIS GRAYTHEN/GETTY IMAGES; PATRICK T. FALLON / AFP VIA GETTY IMAGES; NEILSON BARNARD/GETTY IMAGES

If you tuned into the Super Bowl half-time show expecting a nice, polite performance in English, you were probably as confused as a tourist looking for a Greggs in Old San Juan. Benito Martínez Ocasio, better known as Bad Bunny, took to the stage and performed almost entirely in Spanish for 125 million people. For those of us who grew up packing groceries in supermarkets just like he did, it was a glorious moment of “we told you so.”

He did not just sing hits like Tití Me Preguntó. He brought the whole island with him. The set featured sugarcane fields, rural houses, and the iconic El Morro fort. He even managed to sneak in guest spots from Lady Gaga and Ricky Martin while showing off symbols like the traditional farmer’s hat. It was a 14 minute masterclass in Puerto Rican identity, and it was brilliant.

Trump’s “Unintelligible” Meltdown

Naturally, not everyone was thrilled. Donald Trump hopped onto Truth Social to moan that “nobody understands a word this guy is saying.” It is a classic refrain for anyone who thinks the world should stop at the edge of Florida. The irony is that while some Americans are losing their minds over a few Spanish lyrics, the rest of the world is busy learning words like “pichear” just to keep up.

Bad Bunny has done the impossible. He reached the peak of the music industry without ditching his accent or his language. While previous stars felt the need to “cross over” into English, Benito just waited for the world to cross over to him. His Grammy winning album, which translates to “I Should Have Taken More Photos,” proved that you do not need to speak English to have the biggest record on the planet.

Resistance is Futile (and Catchy)

Beneath the catchy reggaeton beats, there is a lot of sharp commentary. Bad Bunny sings about schools closing while drug spots open, and he literally recreated the island’s battered electrical grid on stage. For a place that exists in a weird legal limbo within the US but has no vote in its elections, culture is the only real weapon we have.

He even mentioned how people were killed for waving the Puerto Rican flag in the past. Now, he carries it into the biggest sporting event in the world. It is a bit more meaningful than your average pop star singing about their latest breakup.

The Global Embrace

Whether you understand the slang or not, the music is a “cultural movement.” From the sugarcane fields to the Super Bowl, Bad Bunny has turned a genre that was once raided by police into the sound of the future. He has proved that Puerto Rican Spanish is not “unintelligible,” it is just too fast for some people to catch up with.

If you are still struggling to understand the lyrics, do not worry. Just keep dancing. Eventually, even the critics might realise that the world is much bigger than their own backyard.

Best moments from the Bad Bunny Super Bowl halftime show

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